RoterStein

RoterStein Euro is an apparel brand emerged from our experiences traveling to top-tier European automotive shows. We were fortunate enough to purchase unique merchandise that proudly showcased our passion for the European car scene. However, we realized there was a gap—there aren’t any apparel brands fully dedicated to the European automotive community. If you can’t attend these events, it can be challenging to find ways to express your enthusiasm.

Our goal is to fill that void by creating amazing designs that capture the spirit of inspiring European cars and bring that passion into everyday life. We're committed to developing a lifestyle brand that truly resonates with European automotive enthusiasts, whether they’re at the shows or simply living their passion every day.

Wasatch EuroFest

The idea for Wasatch Euro Fest was born during our travels to yet another incredible European automotive event on the East Coast. As we attended, we couldn’t help but think how amazing it would be to bring an event of that caliber back home to Utah. With an incredible local community, it struck us that there hadn’t been a Euro-specific event in our state for over eight years.

From that thought, our vision started to take shape. We knew that to make this dream a reality, we’d need a powerhouse crew—a dedicated team with the experience and passion to pull off an event of this scale.
So, we assembled a small team of European automotive enthusiasts, all of whom have been friends, attending, and organizing events together for over a decade, all while being true enthusiast and collectors in our respective brands.  With over 40 years of combined experience in the community, we’re committed to making Wasatch EuroFest a success and bringing something truly special to Utah’s car scene.